Close Charlotte Cullen Senior Account Manager Charlotte is definitely a powerhouse in the GKA office, exuding energy and ideas, and always looking for creative solutions. Having spent more than 5 years in the GKA Fieldwork Team, she brings real-life experience and the practical application of research to her clients. Priding herself on being engaging and inquisitive, she always tries to get to know people beyond the project at hand. As queen of GKA socials, Charlotte enjoys taking the team out of their comfort zone, and ensuring they all have the best time! Away from work, you’ll find Charlotte pushing her limits at the gym, immersed in a good crime novel or exploring emerging authors at the Cheltenham Literature Festival. Connect on LinkedIn E: CharlotteCullen@gilliankenny.com T: +44(0)1242 248304 Charlotte Cullen Senior Account Manager Email Phone Linkedin
Close Zoe Smith Head of Fieldwork Zoe’s university education in Biomedical Sciences provides her with the perfect foundation for leading the Fieldwork Services Team. Across the board, Zoe is forward-thinking, solutions-driven, and an honest communicator. 8 years in, Zoe’s experience covering therapy areas, methodologies, and client objectives enables her to focus the team to always deliver more. Zoe’s drive comes from seeing the human effect of research, and the lasting difference our contribution can make to people in their day-to-day lives. Family-focused, away from work Zoe enjoys spoiling her nieces and nephews, before the open road calls for road trips around places like New Zealand, Japan, and the Caribbean. E: ZoeSmith@gilliankenny.com T: +44(0)1242 248312 Zoe Smith Head of Fieldwork Email Phone
Close Alex Poyser Quantitative Manager Alex’s life before GKA was in analytics and this manifests itself in her systematic, process-orientated, and pragmatic approach to quantitative research. But she’s not all about the data: Alex’s professional, friendly, and investigative nature position her perfectly to engage with clients, find solutions and provide meaningful insights. As one of the sportiest members of the GKA team, you’ll find her on the tennis court, golf course or hitting the slopes in France. Travel and road trips feature heavily in Alex’s life: from the Devonshire coast and highways of California to the outback of Australia, she has a real taste for adventure! E: AlexPoyser@gilliankenny.com T: +44(0)1242 248307 Alex Poyser Quantitative Manager Email Phone
Close Adam Irwin Managing Director Adam is very much at the helm of GKA, providing strategic direction and operational support to the team, ensuring we always deliver for our clients. With over 16 years in the sector, Adam’s unique perspective and strategic mindset, combined with a logical and calm approach, is why he is so well respected in the industry. Formerly the chair of the BHBIA Fieldwork Forum, Adam remains actively engaged in the working groups. When Adam’s not at work, you’ll find him enjoying the football, fine and not-so-fine dining, and being a Dad to three growing girls. Connect on LinkedIn E: AdamIrwin@gilliankenny.com T: +44(0)1242 248309 Adam Irwin Managing Director Email Phone Linkedin
Close Jon Loose Operations Director Jon is a real driving force at GKA, bringing innovation, efficiency, and positive energy to the team, clients, and organisation. Strategic at his core, Jon energies new ideas, technical advances, and creative thinking. A people-person, Jon creates a culture of trust, support, and engagement, encouraging the team to collaborate, share experience and seek guidance in pursuit of continual improvement. Outside of the office, Jon can be found engrossed in all manner of sporting fixtures, running half marathons, or attempting to roll back the years in some five-a-side football. Writing, playing, and listening to music provides Jon with an outlet to express his more creative side. Connect on LinkedIn E: JonathanLoose@gilliankenny.com T: +44(0)1242 240890 Jon Loose Operations Director Email Phone Linkedin
Close Huw Davies Research Manager Huw’s engaging, driven, and perfectionist nature is powered by 18 years at GKA. His depth of understanding, coupled with a desire to always learn more, is reflected in every aspect of his approach to moderating, analysis and reporting on research. Adaptable to audience and circumstance alike, Huw brings out the best in people, creating lasting and valued relationships. Huw’s unique perspective, personal experience, and generous personality make him a real go-to for the GKA team. Away from the office, you’ll often find Huw with his friends training on their bikes in preparation to tackle the iconic mountain passes of various Grand Tours. Connect on LinkedIn E: HuwDavies@gilliankenny.com T: +44(0)1242 240842 Huw Davies Research Manager Email Phone Linkedin
Close Emma Holland Client Relationship Manager Emma has spent most of her career building relationships, listening to what clients need and developing proposals that enable them to achieve their objectives. Emma’s responsive, creative, and strategic approach means that she will always strive to deliver more for our clients. Emma’s motivation comes from working in organisations that have a bigger purpose. Outside of work, Emma is a keen traveller, fuelled by a year living in Spain, and her favourite destination has to be Australia! Back on British soil, you’ll find her in the gym, trying out a new day spa, or catching up with friends. Connect on LinkedIn E: EmmaHolland@gilliankenny.com T: +44(0)1242 240841 Emma Holland Client Relationship Manager Email Phone Linkedin
Close Olivia Cattle Project Manager Olivia’s agile, logical, and collaborative approach to project management drives cohesion in her team and delivers real results for GKA’s clients. Olivia’s inspiration comes from delving into new therapy areas and seeing the effect GKA’s part in research has on long-term patient outcomes. Olivia’s organised, professional, and engaging nature makes connecting with her a productive and supportive experience. Away from the office, you’ll find Olivia on the netball court, exploring the southern states of America or channelling her inner star baker, creating tasty treats for friends and family. E: oliviacattle@gilliankenny.com T: +44(0)1242 508952 Olivia Cattle Project Manager Email Phone
Close Philippa Carter Project Manager Philippa’s open, warm and calm personality is already making a positive impact on participants, and the team. Methodical, motivated and with an eye for detail, Philippa brings extensive experience in working directly with members of the public, handling confidential information, and delivering complex projects in a variety of environments. From her degree in psychology, Philippa brings direct experience in recruiting participants, undertaking research, and making sense of complex data. Away from work, Philippa likes to get the knitting needles clicking as she winds down from the day. E: philippacarter@gilliankenny.com T: +44(0)1242 248308 Philippa Carter Project Manager Email Phone
Close Sophie Wyatt Fieldwork Executive Sophie’s bubbly, engaging, and competitive nature drives her to get every challenge that she is given over the line. Engaging with clients, participants, and the GKA team, Sophie’s natural and chatty demeanour means she always ensures she creates real and trusted relationships. Adaptive to change, Sophie strives in tackling new challenges, learning about conditions, and building her experience. Outside of work, Sophie enjoys trying out all the new places to eat. Acting as our office aficionado, the team enjoy their weekly restaurant critic reviews! To earn these restaurant treats, Sophie plays women’s league cricket as part of the Cheltenham Ladies’ Cricket Club. E: SophieWyatt@gilliankenny.com T: +44(0)1242 240840 Sophie Wyatt Fieldwork Executive Email Phone
Close Emily Whitehorne Project Coordinator Recently joining the GKA team, Emily brings a background in psychology and a real interest in human behaviours. With an approachable, insightful, and logical demeanour, Emily brings out the best in people, adapting her approach to meet the needs of participants and clients. Organised and supportive in nature, Emily really adds to the team dynamic. Away from the office, Emily enjoys soaking up the sights and sounds of European cities, stretching out in the yoga studio and showing off her culinary skills, whipping up some tasty baked treats. E: EmilyWhitehorne@gilliankenny.com T: +44(0)1242 240845 Emily Whitehorne Project Coordinator Email Phone
Close Simon Goodwin Project Support Manager Simon’s easy-going, honest and approachable nature makes him a firm favourite in the GKA team. After 10 years at GKA, Simon’s wealth of experience enables him to drive projects forward from both a client and participant perspective. Simon leads on the programming and distributing of screening surveys, managing GKA’s technical GDPR delivery, and acting as quality control on PRF studies. Simon also has an active role in the delivery of online studies as part of the Quantitative Research team. Away from work, you’ll find Simon on the sidelines supporting his beloved Birmingham City or releasing his flamboyant side, taking the lead role in productions like Guys and Dolls at his local amateur dramatics club. Connect on LinkedIn E: SimonGoodwin@gilliankenny.com T: +44(0)1242 240893 Simon Goodwin Project Support Manager Email Phone Linkedin
Olivia Olivia provided us with timely responses, was always there to help, and actively kept us updated on the status of the project. I’ve had an excellent experience with the GKA Team. Eleynie Achilleos, Lumanity
Milly Milly was brilliant in setting up the survey. Milly is always helpful, friendly, professional and her “nothing is too much trouble” approach is always much appreciated. General Practitioner, Knutsford
Simon Simon understood our requirements and communicated well. Thank you for being proactive with this study. Client, London
Emily Emily’s communication was excellent, the interviewer was very good, and really interesting research. Nurse (Primary Care), London
Huw Thank you so much for your support and great work. I was really happy with GKA and impressed with Huw’s moderation. Client