4 ways to conduct a successful (& insightful) healthcare market research project November 25, 2020 In this article, we’ll be sharing four of the best healthcare market research methods, why they’re useful, and how we at GKA are here to help. written by GKA Read more
The latest from the NHS frontline May 28, 2020 Following the research we conducted in April with our panel of healthcare professionals, we were keen to get an updated picture of how the situation is looking now, particularly as the measures in place across society are beginning to change. written by GKA Read more
Virtual central locations: their merits in uncertain times April 17, 2020 The ongoing coronavirus pandemic, it can be safely said, has necessitated significant and sudden change in many organisations’ operations – and the situation has proved no different here at GKA. One such notable change has been widespread switching from face-to-face to web-based interviews, the latter using Internet platforms to simulate the experience of a real-life interview. written by GKA Read more
Views from the NHS frontline April 8, 2020 Updated May 2020: See the latest research from the NHS frontline As the global COVID-19 pandemic continues to unfold, here at GKA we were keen to get a sense of the situation for front-line healthcare professionals ‘on the ground’ at the moment. written by GKA Read more
GKA appoints Adam Irwin as Managing Director September 4, 2019 Gillian Kenny Associates (GKA) are delighted to announce the appointment of Adam Irwin as Managing Director. Adam, who has been with the company for 14 years, steps up from his role as Head of Fieldwork with immediate effect. During his time with the business, he has held nearly every position imaginable within the project delivery … Continued written by GKA Read more
Discovering the person within the patient: methodologies for patient market research August 23, 2019 Patient-centric research is growing in importance in the pharmaceutical industry. It’s not just about the science behind different illnesses and medications; today, it’s equally important to understand the patient experience of what it really means to live with a condition. As patients become more empowered, take greater control of their health and become key decision-makers in their care, it’s vital that their voice is heard. Not only that, but as the pharmaceutical industry becomes more eager to deliver value by enhancing the patient experience, it’s really important that researchers choose methodologies for patient market research that enable them to discover the person within the patient. written by GKA Read more