Should I offer an incentive to my market research participants? February 14, 2013 One of the questions we’re asked most frequently is “Should I include incentive or reimbursement as part of a medical market research programme?” To which our answer is almost always “Yes.” And that’s equally applicable to research programmes in which the participants are healthcare professionals and those which talk to patients. After all, the former are giving valuable insights and time from their extremely busy schedule, while the latter can sometimes be volunteering personal and occasionally sensitive information. Due to how busy these types of people are, there are often limited numbers that are willing to participant in medical market research, making them harder to recruit. Therefore, you may need to match your incentive to the difficulty level of recruiting these participants to ensure your maximum success of your healthcare research project. written by GKA Read more
Who’s who in pharmacy? A healthcare market research guide December 4, 2012 The facts about pharmacy Pharmacy is the third largest health profession in the UK – a good job really, considering that in England alone 1.6 million people visit a pharmacy each and every day with the average person paying the pharmacy a visit 14 times over the course of a year. To qualify, pharmacists must train for a total of five years – that’s one less year than a doctor and one more year than a nurse – and once fully qualified, you’ll find them in a number of different settings, from the high street to hospitals to universities, with some pharmacists now even working in GP surgeries. written by GKA Read more
How to conduct your first healthcare market research online community November 15, 2012 Utilising a market research online community in qualitative research is nothing new. But, when it comes to the healthcare sector, we’ve noticed, that there’s still some nervousness surrounding MROCs in healthcare, and a number of our clients often express concerns around success rates. The truth is that using a market research online community can offer researchers a huge amount of benefits. With over 83% of researchers either using already or considering using a research community, it shows that they are here to stay. Still unsure? Read on for our top seven tips for those venturing out into the MROC world to ensure your healthcare online community is a success… written by GKA Read more
Who’s who in pathology? A medical market research guide November 10, 2012 What is pathology? Pathology is the study of disease and underpins every aspect of patient care, from diagnostic testing and treatment advice to the use of cutting-edge genetic technology and the prevention of disease. In fact, the work of pathologists helps to develop the treatment for cancer and other conditions, ensure safe blood transfusions and develop vaccines against a range of infectious diseases. written by GKA Read more
Five tips to make your healthcare market research strike proof October 16, 2012 From the ongoing issues with junior doctors to all-too-frequent transport strikes, you don’t need us to tell you how much of an inconvenience striking is for market research- especially when it comes to healthcare market research. After all, how are you supposed to reach out to consultants who are busy covering junior doctors’ shifts, or junior doctors themselves when they are catching up with their workload after a week of strike action? written by GKA Read more
Did your healthcare market research survive the holidays? October 10, 2012 Did you hear that? The sound of mums and dads everywhere breathing a sigh of relief as kids lace up their shiny new shoes and load up their brand new backpacks ready for the beginning of the school year. That’s right – the summer school holidays are well and truly over for another year. But it’s not just frazzled parents who are relieved that school’s back – market research professionals everywhere will be just as pleased that normal service has resumed, especially in the field of healthcare market research. After all, as well as the kids going back into the classroom, healthcare professionals are heading back to the office too, and they are no longer having to cover for their colleagues’ holidays. On the other side of the coin, patients are all back from their annual jaunts abroad, too. written by GKA Read more