Why online communities are great for hard-to-reach patients August 13, 2018 It can often be difficult to source quality respondents for patient market research. Not only do you need to plan your research to fit in with your patients’ lives, but there’s often specific criteria to meet as well. From those living with low-incidence rate diseases that are often spread out across the country to projects targeting those who take a particular type of medication, or even newly-diagnosed patients, healthcare market research is notorious for its niche audiences. However, thanks to the rise of digital methods such as online communities, barriers are being broken down – making the lives of researchers that little bit easier. Read on to find out why online communities are the perfect methodology for engaging with hard-to-reach respondents in patient market research; written by GKA Read more
What do I do if I need to re-contact participants in healthcare market research? July 16, 2018 If you are carrying out any type of market research study, one of the very first things you need to do is gain the informed consent of your participants. According to the MRS Code of Conduct, “informed consent is a process by which a participant voluntarily confirms his or her willingness to take part in a particular project, after having been informed of all aspects of the project that are relevant to their decision to participate”. Likewise, ESOMAR’s Data Protection Checklist states that consent must be free, specific and informed, and one of the first things the BHBIA says in their Legal and Ethical Guidelines is that “you must obtain informed consent from market research respondents, willingly given, to collect and use their data”. written by GKA Read more
How to take the stress out of scheduling your respondents July 10, 2018 We all know how difficult it can be to find the perfect participants for healthcare market research. So when you do find the right respondents who fit all the necessary criteria, it feels like a huge weight has been lifted off your shoulders. There’s just one thing left to do before your research kicks off – scheduling. And for a lot of researchers, that’s where the headache begins. written by GKA Read more
Who’s who in IPF? June 28, 2018 The lowdown Idiopathic pulmonary fibrosis is a rare condition that causes progressive scarring of the lungs. Over time, the buildup of scar tissue (fibrosis) causes the lungs to become thick and hard, which ultimately results in the lungs losing their elasticity and an irreversible loss of the tissue’s ability to transfer oxygen to the bloodstream. Unfortunately, IPF is a chronic disease that sees lung function progressively declining over time before failing completely. written by GKA Read more
Your go-to resources for medical market research June 14, 2018 When it comes to conducting a successful medical market research study, there’s a lot to get your head around, from assessing how achievable your project is to recruiting participants that fit the necessary criteria. And all that’s before you even begin to tackle the healthcare jargon out there or try to make sense of who does what in the NHS. written by GKA Read more
How does list recruitment work in medical market research? June 5, 2018 Recruiting the right participants for medical market research is notoriously tricky. The criteria in healthcare market research tends to be very strict – and when you add specialist therapy areas, time-pushed HCPs and low incidence rate diseases into the mix, things become even harder. If your client has very specific criteria such as physicians using a specific device or hospitals prescribing a certain type of medication, you might be asked to use list recruitment to ensure you are targeting the right respondents. Read on to find out how it works; written by GKA Read more