Who’s who in wound care? A healthcare market research guide June 5, 2018 The Lowdown The majority of cuts and grazes are minor and start to heal within a few days. In fact, 60% of all wounds heal with minimum intervention – however 20% will require some kind of specialist intervention and a further 20% will never heal and need ongoing palliative care. A wound is considered chronic when it doesn’t heal in the expected time frame – and the correct treatment of these wounds is critical, as improper or lack of wound care can result in amputation or even death. Different types of wounds often require very specific and specialised management for the best chance to heal, with wound care specialists treating a number of different type of wounds such as inflammation, superficial and deep abrasions, pressure sores, burns and leg ulcers. Like all branches of medicine, wound care is constantly evolving and pharmaceutical companies are always developing new drugs and dressings to help improve healing processes, making wound care an important area for healthcare market research. written by GKA Read more
How to run your best healthcare research event yet May 22, 2018 You’ve found your participants, conducted a feasibility test and chosen your methodology – so next on the list is arranging where on earth your medical market research is going to take place. When it comes to organising healthcare market research, one of the most important things to consider is the venue. From choosing the right location to making sure it’s suitable for your your participants and offering enough time slots to keep even the most time-pushed healthcare professional happy, there’s a lot to think about when it comes to deciding on your venue. Here’s some tips to consider to make sure you get it right every time; written by GKA Read more
Three reasons you need a custom recruit for your patient market research May 22, 2018 Sourcing the right participants is tricky for even the most generic of target groups – but add the strict criteria of healthcare market research into the mix and it can be even harder. From patients with low incidence rate diseases to geographical limitations, there’s no denying that patient recruitment can cause a headache for even the most experienced researchers. written by GKA Read more
How to reduce no-shows for your medical market research May 11, 2018 It’s no secret that qualitative medical market research takes a lot of planning. From sourcing hard-to-reach patients living with low-incidence rate diseases to organising your research to fit in around healthcare professionals‘ busy schedules, it takes a great deal of work to get a healthcare MR project up and running. And after so much work, the last thing you need is to deal with no-shows on the day. Unfortunately, no matter how water-tight your onboarding process, you can never be 100% sure that all of your respondents will show up. If you’re struggling to deal with last minute dropouts, read on to discover our top tips on how to reduce no-shows in your next medical market research project; written by GKA Read more
Why over-recruit for your next healthcare market research project? April 25, 2018 From hectic work schedules and rare therapy areas to low incidence rate diseases and geographical limitations, medical market research can sometimes give even the most competent research team a headache. There can be a lot of bumps on the road to healthcare market research success – and with so much hanging in the balance, it’s not unusual to be faced with dropouts on the day. written by GKA Read more
Why feasibility testing is so important in medical market research… April 17, 2018 When it comes to conducting a medical market research project, one of the first things you need to do is assess exactly how achievable your project is by conducting a thorough feasibility test. Done right, a feasibility test will help you find out exactly how achievable your study is, how realistic your target audience is and give you all the foundations you need on which to build a successful project. written by GKA Read more