Who’s who in transplant surgery? A medical fieldwork guide November 29, 2017 Transplant surgery is the surgical removal of an organ, tissue or blood products from a donor that is then surgically placed or infused into a recipient. It’s generally a final treatment option for end-stage diseases, conditions or injuries that haven’t improved with other medical treatments and therefore have no other options left. Kidney transplants are the most commonly performed, although transplants of the heart, liver, lungs, pancreas, intestine and even face are now available, with the majority of transplants costing the NHS up to ë£50,000[1]. After a transplant, patients usually stay in hospital for around two to three weeks, with most people being able to start returning to many of their normal activities within a few months. written by GKA Read more
How technology in healthcare is changing the patient’s experience September 4, 2017 You don’t have to be a tech expert to know that technology is transforming every aspect of our lives: as employees, as consumers, in our personal lives. From health apps to portable devices and even smart pills, technology is already changing the face of healthcare and is set to transform it completely in the coming decades. So, what exactly does this mean for the patient? Read on to find out more… written by GKA Read more
A beginner’s guide to choosing methodologies in healthcare qual MR March 10, 2017 Selecting a methodology for your healthcare market research can often seem like an overwhelming experience. This can be due to the vast amount of methodologies available and the benefits that each present. Although these benefits do play a part in selecting your market research methodology you must also consider your audience, goals and budget to select the right methodology for you. written by GKA Read more
How to qualify your medical market research participants March 1, 2017 Including the right type of patients or healthcare professionals in your sample can make all the difference to your medical market research project. It is essential that your qualifying questionnaire helps you identify the people which will make your project successful. We’ve put together our 5 top tips to help you structure your questionnaire and how to use it effectively. written by GKA Read more
5 successful ways to find people for healthcare market research February 3, 2017 Finding the right quantity and quality of market research respondents can mean the difference between a study that fulfils its objectives and one that falls short – but locating them, particularly for studies that cover less common conditions or subjects such as healthcare market research can sometimes prove difficult to achieve. Over the years we’ve identified a variety of methods and channels that can be used to find respondents for healthcare market research studies, so if you’re struggling to fill your sample or don’t know where to start to find them, here’s five different approaches that might help. written by GKA Read more
10 considerations for briefing your healthcare market research supplier January 10, 2017 No matter what the scale or subject of your research, securing the right participants up front can mean the difference between a smooth, insightful healthcare market research project or one more likely to take up hours of your valuable time or – worse still – one that leaves you with inconclusive or unusable results. In our experience, the clearer you are with your healthcare market research recruitment supplier from the word go, the higher your chances of starting your project with the right complement of participants. So as a starter, here are ten points to consider: written by GKA Read more