Making the impossible possible in healthcare market research October 24, 2014 Picture the scenario. Your client wants additional healthcare market research amongst a cluster of hard-to-reach Key Opinion Leaders (KOLs). He wants it now but he “has no budget”. Yet, given the condition’s low incidence, the KOLs will be spread far and wide and this will make convening a focus group difficult, costly and time-consuming, won’t it? written by GKA Read more
Our top tips for organising your healthcare market research moderation January 18, 2014 From focus groups and in-depth interviews to online communities and ethnographic studies, whatever research method you choose for your healthcare market research project, they all have one thing in common: in order to be a success, they need good moderation. Market research is a way to peer into people’s minds, but it’s often only as effective as the person moderating the process. In fact, in many ways the moderator is actually just as important as the research subject itself, with a good moderator being responsible for the smooth running of the research, from asking the right questions at the right time to gently guiding the research in the right direction. written by GKA Read more
Four important benefits to using online focus groups in healthcare December 13, 2013 It’s fair to say that technology has completely changed both our professional and personal lives. From scrolling through social media last thing at night and answering emails as soon as you wake up to joining in meetings on the go, technology has totally transformed the way we communicate. This is true for market research too, with new technology and faster broadband speeds resulting in significant improvements to existing methodologies. written by GKA Read more
Who’s who in ophthalmology? November 13, 2013 What is ophthalmology? Ophthalmology is a branch of medicine that deals with the diagnosis, treatment and prevention of disorders of the eyes and visual system. Ophthalmologists are specialists in medical and surgical eye disease, and look after a wide scope of patients ranging from premature babies to the most senior members of the population. written by GKA Read more
Who’s who in prostate cancer? A medical market research guide November 2, 2013 What is prostate cancer? Prostate cancer is a type of cancer that occurs when the cells in the prostate gland grow out of control. It usually develops very slowly and it may be some years before symptoms start to appear when the prostate is large enough to affect the urethra. The causes of prostate cancer are largely unknown; however we do know that the risk of developing this type of cancer is higher in men over the age of 50 and that men with first degree relatives who have had prostate cancer also have an increased risk. written by GKA Read more
Nurse bandings for beginners: a medical market researcher’s guide October 16, 2013 There are almost 286,000 nurses in the UK, with the majority working for the NHS. Nurses work across all demographics to fulfill the requirements of the public in a variety of settings, from hospitals and health centres to nursing homes and hospices across a range of specialties and subspecialties such as respiratory, diabetes, neurology, cardiology and more. As well as working in multidisciplinary teams across different bands, nurses are increasingly found working independently, too – and with so many nurses working across so many specialities across so many bands, it can be tricky to keep up with who does what and know who to reach out to for medical market research. But don’t worry, that’s what we’re here for! Read on for our handy guide to NHS nurse bandings in the UK healthcare system; The NHS nurse banding system written by GKA Read more