Did your healthcare market research survive the holidays? October 10, 2012 Did you hear that? The sound of mums and dads everywhere breathing a sigh of relief as kids lace up their shiny new shoes and load up their brand new backpacks ready for the beginning of the school year. That’s right – the summer school holidays are well and truly over for another year. But it’s not just frazzled parents who are relieved that school’s back – market research professionals everywhere will be just as pleased that normal service has resumed, especially in the field of healthcare market research. After all, as well as the kids going back into the classroom, healthcare professionals are heading back to the office too, and they are no longer having to cover for their colleagues’ holidays. On the other side of the coin, patients are all back from their annual jaunts abroad, too. written by GKA Read more
Who’s who in endocrinology? A medical fieldwork guide. August 25, 2012 What is an endocrinologist? Endocrinologists specialise in the treatment of problems and diseases of the endocrine glands and hormones. They typically focus on the treatment of hormonal imbalances, with the overall goal of restoring a normal balance of hormones in a patient’s body. Common conditions treated by endocrinologists include menopause, diabetes, osteoporosis and thyroid diseases, while some sufferers – such as those living with diabetes – will need lifelong expert care. written by GKA Read more
Who’s who in urology? A medical fieldwork guide August 15, 2012 What is a urologist? Urologists specialise in the treatment of problems with the female urinary system and the male genitourinary tract, diagnosing and treating disorders of the kidneys, ureters, bladder, prostate and male reproductive organs. Whilst urologists are surgeons, a lot of their work involves the management and treatment of conditions and diseases without surgery. They work with patients of all ages, from babies and children right up to elderly people, and can treat conditions such as tumours, stones, congenital disorders, incontinence and infections as well as impotence and male sterilisation and fertility.Urology was the first surgical specialty to use minimally invasive techniques such as endoscopy and key-hole surgery and continues to remain at the forefront of medical development in robot-assisted surgery, making it a fascinating area for research and medical fieldwork. written by GKA Read more
5 reasons you should run communities in patient market research June 22, 2012 A market research online community (MROC) is a private online community designed to create insightful discussions and enable modern tools to be used for healthcare market research purposes. Research communities provide a unique insight into your patients’ minds and enable researchers to gather rich, qualitative insights, instantly. Read on for our top five reasons why you should be putting MROCs on your to-do-list for your next patient market research study; written by GKA Read more
A beginner’s guide to online medical focus groups May 25, 2012 Online medical focus groups offer a convenient, low-cost alternative to traditional focus groups, eliminating the need for travel whilst still delivering high-quality, in-the-moment qualitative insights – and as broadband speeds continue to quicken and online research platforms thrive, online focus groups are set to rise in popularity across all market research sectors. written by GKA Read more
Could Google Cardboard be the future of healthcare market research? May 8, 2012 Traditional market research has many benefits, but as we know there are drawbacks too. Bringing participants to one place can make it expensive and time consuming. For healthcare market research in particular, it can sometimes present a physical challenge for respondents who might be ill or have limited mobility. Physicians and other healthcare professionals often have hectic schedules that make it difficult for them to appear in person. written by GKA Read more