Learn more about HIV in healthcare market research… February 17, 2011 In 1981, when doctors started to notice that an increasing number of gay men were succumbing to opportunistic infections, alarm bells began to ring, yet few could have guessed the terrible impact and global reach of the human immunodeficiency virus. Since then, an estimated 39 million people have died from AIDS-related illnesses, including 1.5 million people in 2013. written by GKA Read more
Explore ADHD in healthcare market research… February 2, 2011 Although often thought of as a modern condition, the key symptoms of Attention Deficit Hyperactivity Disorder (ADHD) were first described over 2,000 years ago. written by GKA Read more
Is wearable tech set to revolutionise healthcare market research? November 26, 2010 Picture the scene. You wake in the morning and check your mobile device to see how well you slept. You set your smart watch which starts to monitor your heart rate and put on your smart shirt which senses your breathing. You leave for work, sliding on your smart glasses in the hallway before stepping out into the world fully connected to the internet. It might sound like science fiction yet all these products are being used by consumers right now. Whether sewn into our clothes or worn as accessories, anchored through our smart phones,’wearable technologies’ are rapidly turning each of us into a walking, talking data creator. written by GKA Read more
Would you like to hear what rheumatologists really think? November 13, 2010 At GKA, we are experts in recruitment for healthcare qualitative market research studies. With a panel of over 400 rheumatologists and nearly 200 specialist nurses, we know we’ll get the opinions that really matter for our RA projects. written by GKA Read more
Apply mobile to healthcare market research… November 13, 2010 “It is clear that 2014 is the year that mobile arrived in a big way;” this is a key message from the latest GRIT report, which charts the rise of mobile research as it knocks online communities off the top spot to become the most used research approach. written by GKA Read more
Why was haemophilia called the ‘Royal disease’? November 13, 2010 10 of Queen Victoria’s descendants, including her son Prince Leopold and three of her grandchildren, suffered from, and died, of haemophilia. written by GKA Read more