Discovering the person within the patient: methodologies for patient market research August 23, 2019 Patient-centric research is growing in importance in the pharmaceutical industry. It’s not just about the science behind different illnesses and medications; today, it’s equally important to understand the patient experience of what it really means to live with a condition. As patients become more empowered, take greater control of their health and become key decision-makers in their care, it’s vital that their voice is heard. Not only that, but as the pharmaceutical industry becomes more eager to deliver value by enhancing the patient experience, it’s really important that researchers choose methodologies for patient market research that enable them to discover the person within the patient. written by GKA Read more
How millennials are reshaping healthcare August 12, 2019 Millennials are typically defined as those born between the early 1980s through to the late 1990s. Aged between 22-37 years old, this generation accounts for about a quarter of the world’s population. Most notably, millennials have grown up with the internet. They are used to having information instantly available at their fingertips and were the generation that led the way in terms of social media and using mobile devices to stay in touch 24/7. But what does this mean for the healthcare industry? written by GKA Read more
Who’s who in cow’s milk allergy? July 17, 2019 The lowdown Cow’s milk allergy (also known as cow’s milk protein allergy or CMPA) is an abnormal response by the body’s immune system in which proteins in cow’s milk are seen as a potential threat. This can cause the immune system to be’sensitised’, which means there is the potential that when cow’s milk is consumed, the immune system remembers this protein and reacts to it by producing allergic symptoms, which can happen immediately after feeding or at a later time (identified as a delayed reaction). written by GKA Read more
Public satisfaction with the NHS and what it means for market research July 15, 2019 It’s no secret that public satisfaction with the NHS is continuing to decline. But why are satisfaction levels so low? What plans are in place to make improvements? And what does this mean for qualitative research in healthcare? Since 1983, NatCen Social Research’s British Social Attitudes survey has asked members of the public in England, Scotland and Wales about their views on the NHS and health and care issues generally. The latest survey, carried out between July and October 2018, asked 2,926 people about their overall satisfaction with the NHS and 973 people about their satisfaction with individual NHS and social care services. We take a look at the results and also compare the findings with the Care Quality Commission’s Inpatient Survey, which looks at the satisfaction of patients discharged from an NHS acute hospital, to see if there are any similarities and trends; written by GKA Read more
Our top recruitment methods for patients June 27, 2019 Patient market research is a vital part of medical market research. For starters, patients have a unique view on diseases and treatment. They live with their condition every day and have often tried a number of different treatments and therapies – which means they can provide in-depth insight into what it’s really like to live with their conditions. In turn, this insight helps HCPs, pharma companies and researchers see things from a fresh, new perspective. written by GKA Read more
Who’s who in Crohn’s disease? A medical fieldwork guide June 6, 2019 Crohn’s disease is a lifelong condition in which parts of the digestive system become inflamed. The areas of inflammation are often patchy with sections of normal gut in between, and these inflammation patches may be small or extend quite a distance along part of the gut. written by GKA Read more