Our team is at the heart of GKA and underpins our strong reputation in the industry for quality and expert project management. Learn more about who’s in the team.
Our vision is simple: to build a better understanding of healthcare by connecting leading market research agencies to world-class medical professionals and highly engaged patients. Discover more about what makes GKA an industry leader.
Qualitative or quantitative, HCPs or patients, our fieldwork services provide expert knowledge every step of the way.
With over 30 years of experience, we have a dedicated team focused on delivering highly-engaged HCPs to our clients’ research projects. Understand more about who GKA can connect you to.
GKA can connect you to key stakeholders within the NHS, providing valuable insights and access to decision-makers. Discover the full range of payers we can connect you to.
Underpinned by a highly-responsive panel, network of HCP finders and patient support groups, our success in patient recruitment is unrivalled. Explore our innovative approaches to patient recruitment.
If you’re a Healthcare Professional and interested in taking part in paid medical market research, join our panel today.
GKA carries out paid medical market research on behalf of our clients across an expansive range of medical conditions. We love to give patients and carers a voice, helping them to shape the future of healthcare. Register to take part today.
<p>Let GKA source the patient insights you need…</p>
Individuals living with various medical conditions offer invaluable insights that enrich market research. At GKA, we recognise the significance of tapping into these unique perspectives, shaped by individuals’ lived experiences, interactions with the healthcare system, and firsthand exposure to medicines and medical devices. By garnering these unique experiences, GKA can bring the patient perspective to all aspects of market research.
We understand that every individual’s journey is distinct, influenced by diverse external factors and personal circumstances. That’s why our highly skilled Recruitment team approaches every interaction with sensitivity, empathy, and professionalism. We prioritise providing tailored support and information to empower participants to meaningfully engage in your research studies.
Our Recruitment team employs a variety of approaches to connect you with the right patient participants. Our extensive patient panel is continually evolving to reflect the changing landscape of medical conditions. It includes individuals living with high prevalence conditions, as well as hard-to-reach respondents. Their experience is vast, bringing to the fore the reality of living with a specific condition, taking specific medicines, and offering hands-on insights into using medical devices and technologies.
Our healthcare professional network is committed to the work we undertake. Through these relationships, they often act as finders for us. This trusted approach allows us to leverage their knowledge to reach individuals with the firsthand experiences you need.
We also harness the power of support groups and PAGs to extend our reach even further. Through their vital work in supporting, guiding, and enabling individuals, they are an effective platform for us to share your research invitations. Over the years, we have developed an extensive network enabling us to effectively target individuals with common conditions as well as those who may be harder to reach.
At GKA, we are committed to facilitating connections between researchers and patients and their caregivers. Through a blend of traditional and innovative recruitment strategies, we will leave no stone unturned in identifying and engaging the respondents essential to your research objectives.
Every individual is as unique as their experience. While symptoms may manifest similarly across patients, the impact on their daily lives, emotional and mental resilience, and support systems can vary greatly. Whilst recruiting patients and conducting research we always keep in mind:
Unique perspectives: Every individual brings a distinct perspective shaped by their personal journey with their condition. Recognising and embracing these differences enriches the depth of insights garnered from the research.
Holistic understanding: Beyond the clinical manifestations, understanding the holistic impact of the condition on patients’ lives is paramount. Factors such as emotional well-being, social support networks, and coping mechanisms significantly influence their experience.
Tailored engagement and support: Providing tailored support acknowledges the individual needs of participants. This ensures that their situation is reflected in planning the research, from accessibility at central locations to allowing adequate time for a patient to process and respond to questions. Considerations around physical and neurological ability are crucial to enabling full participation.
Empathy and sensitivity: It’s important to recognise the challenges that individuals may face in living with and discussing their condition. Approaching the conversations with sensitivity and empathy will enable individuals to open up and share richer insights.
By embracing these considerations at both the recruitment and research stages, we can foster a more inclusive and insightful dialogue with patients, ultimately enhancing the quality and relevance of market research outcomes.