Making the impossible possible in healthcare market research October 24, 2014 Picture the scenario. Your client wants additional healthcare market research amongst a cluster of hard-to-reach Key Opinion Leaders (KOLs). He wants it now but he “has no budget”. Yet, given the condition’s low incidence, the KOLs will be spread far and wide and this will make convening a focus group difficult, costly and time-consuming, won’t it? written by GKA Read more
Nurse bandings for beginners: a medical market researcher’s guide October 16, 2013 There are almost 286,000 nurses in the UK, with the majority working for the NHS. Nurses work across all demographics to fulfill the requirements of the public in a variety of settings, from hospitals and health centres to nursing homes and hospices across a range of specialties and subspecialties such as respiratory, diabetes, neurology, cardiology and more. As well as working in multidisciplinary teams across different bands, nurses are increasingly found working independently, too – and with so many nurses working across so many specialities across so many bands, it can be tricky to keep up with who does what and know who to reach out to for medical market research. But don’t worry, that’s what we’re here for! Read on for our handy guide to NHS nurse bandings in the UK healthcare system; The NHS nurse banding system written by GKA Read more
A beginner’s guide to the UK healthcare landscape October 15, 2013 The UK healthcare landscape is an extremely complicated topic. With numerous layers of various structures and an assortment of stakeholders to make sense of, it can often take a long time to understand – and that’s exactly why we’ve put together this handy beginner’s guide. From explaining the different areas that are vital to healthcare market research to outlining the type of respondents we can reach here at GKA, consider this your whistle stop tour of UK healthcare; written by GKA Read more
CCGs: four years on and what’s changed? October 3, 2013 Clinical commissioning groups (CCGs) were created following the Health and Social Care Act in 2012 and replaced Primary Care Trusts on 1st April 2013. With 207 CCGs in England, these clinically-led statutory NHS bodies are responsible for the planning and commissioning of healthcare services in their local area and are responsible for getting the best possible health outcomes for the local population by assessing needs and buying in services from different providers. Or, to put it simply, it’s a group of GPs that is responsible for managing and improving the health of their local area. Since their introduction four years ago in 2013, we’re taking a look at how CCGs are working and what the future holds; written by GKA Read more
Why tech can transform your medical market research July 11, 2013 From smartphones to laptops and emails to social media, whether you’re in the office or at home – there’s not a single aspect of our lives that doesn’t involve technology. Today’s technology enables researchers to gather a wealth of in-depth information, allowing them to get a true insight into respondents’ lives, thought and feelings, instantly empowering researchers and enabling them to understand more than ever before. Read on to discover how you can use tech to transform your medical market research written by GKA Read more
Five tips to make your healthcare market research strike proof October 16, 2012 From the ongoing issues with junior doctors to all-too-frequent transport strikes, you don’t need us to tell you how much of an inconvenience striking is for market research- especially when it comes to healthcare market research. After all, how are you supposed to reach out to consultants who are busy covering junior doctors’ shifts, or junior doctors themselves when they are catching up with their workload after a week of strike action? written by GKA Read more