Five easy-to-follow rules for reaching HCPs via email November 13, 2018 There’s no doubt about it: when it comes to communicating with healthcare professionals during healthcare fieldwork recruitment, email is one of the best ways to keep in touch. It’s fast, it’s easy, and it’s a fantastic way to build a rapport with your HCP respondents throughout the recruitment process. However, there are some things you need to consider when contacting HCPs this way, from complying with the relevant rules and regulations to making sure your message stands out and doesn’t get lost among the hundreds of other emails they receive each day. In this blog, we’ve put together our top tips for communicating with HCPs via email during the healthcare fieldwork recruitment process to make sure your respondents remain engaged and that your project is a success. written by GKA Read more
Who’s who in NASH? A medical fieldwork guide November 8, 2018 NASH (non-alcoholic steatohepatitis) is a stage of non-alcoholic fatty liver disease (NAFLD). NAFLD patients often require a range of healthcare professionals to help them get the diagnosis and treatment they need to reduce the long-term effects of this disease. NAFLD is a term used to describe a range of conditions caused by a buildup of fat in the liver. It is not caused by heavy alcohol consumption and it can affect anyone of any age. However, people are at greater risk of NAFLD if they smoke and are over the age of 50. written by GKA Read more
Is technology the saviour of healthcare? October 17, 2018 The healthcare industry is always evolving – and thanks to the exponential rise of technology, new topics and trends are constantly emerging. Artificial intelligence, virtual reality, neuroscience: no, you’ve not accidentally stumbled into a sci-fi movie: these are all very real up and coming technologies that are set to have a direct impact on the healthcare industry over the next few years. written by GKA Read more
Your guide to using Orphanet for researching rare diseases October 8, 2018 From assessing how achievable your project is to recruiting respondents who fit your specific criteria, there’s a lot to thinking about when carrying out medical market research recruitment. And because researchers often have to conduct research in specialist therapy areas and reach out to people living with low incidence rate diseases, its can make things harder still. written by GKA Read more
Who’s who in head and neck cancer – a healthcare fieldwork guide October 2, 2018 The lowdown Head and neck cancer is a relatively uncommon type of cancer – however with around 12,000 new cases diagnosed in the UK each year it is a growing area for healthcare fieldwork research. There are more than 30 areas within the head and neck where cancer can develop, including the mouth and lips, voice box (larynx), throat (pharynx), salivary glands, nose and sinuses and the area at the back of the nose and mouth (nasopharynx). written by GKA Read more
The future of AI in healthcare September 25, 2018 Technology is transforming every aspect of our lives, from our personal lives to our professional lives – and of course, it’s completely transforming our health too. Thanks to the rise of health apps, smart monitors and even smart pills (yes really!) technology has had a huge impact on the healthcare industry in recent years. It’s putting the patient in control, resulting in a new, patient-centric style of healthcare that’s influencing everything from diagnosis to decision making and delivering better, more efficient care. From capturing data in real-time to analysing feedback and empowering patients, technology such as AI is truly transforming the healthcare fieldwork industry as we know it. In this blog we look at artificial intelligence, its impact on healthcare and how it’s changing the medical landscape forever; written by GKA Read more