There’s an awful lot to consider before kicking off a healthcare market research project. From choosing a suitable incentive to picking the right methodology and recruiting your participants to verifying them, your to-do list might seem never-ending. What you need is a clear plan of action to make sure you have all bases covered – and that’s where we come in. Read on for our simple steps to market research success (you’re welcome!)

Market research online communities are a qualitative research method that is growing in popularity by the day. It’s easy to see why: they’re a great alternative to more traditional research methods because they can generate quality, in-depth results in a cost-effective way – and because they can be used anytime, anywhere, they can easily fit in around participants’ lives.

Despite all the benefits, the healthcare sector hasn’t quite joined the party just yet, with some still expressing concerns around the success rates of MROCs in healthcare market research. However, we think MROCs are here to stay – so if you’re not yet using them as part of your healthcare market research, it’s time to get involved. Read on for our top five reasons why you need to start using MROCs today;

They can save you time and money;

.

Ever asked your market research recruitment agency to assist with a project and then been disappointed that the respondents they found weren’t quite what you asked for? If the answer’s yes, don’t worry –  it’s really easy to make sure it doesn’t happen again. The secret to recruiting great respondents is all down to successful communication  – and a good starting point is making you take the time to fully brief your agency.

A brief is a crucial element of every market research project, but it’s often the first thing to be dropped when it comes to the recruitment phase, the pressure is on and time is short. If you want to get the most out of your respondents and actually save time in the long run, though, a good brief is actually a pretty important step. Get it right, and your fieldwork agency or recruitment team will understand your clients’ business, the research objectives,  work to deliver maximum results and avoid costly mistakes. So how do you go about successfully briefing your agency? Read on to find out;

Selecting a methodology for your healthcare market research can often seem like an overwhelming experience. This can be due to the vast amount of methodologies available and the benefits that each present. Although these benefits do play a part in selecting your market research methodology you must also consider your audience, goals and budget to select the right methodology for you.

Including the right type of patients or healthcare professionals in your sample can make all the difference to your medical market research project. It is essential that your qualifying questionnaire helps you identify the people which will make your project successful. We’ve put together our 5 top tips to help you structure your questionnaire and how to use it effectively. 

Finding the right quantity and quality of market research respondents can mean the difference between a study that fulfils its objectives and one that falls short – but locating them, particularly for studies that cover less common conditions or subjects such as healthcare market research can sometimes prove difficult to achieve.

Over the years we’ve identified a variety of methods and channels that can be used to find respondents for healthcare market research studies, so if you’re struggling to fill your sample or don’t know where to start to find them, here’s five different approaches that might help.