A market research online community (MROC) is a private online community designed to create insightful discussions and enable modern tools to be used for healthcare market research purposes. Research communities provide a unique insight into your patients’ minds and enable researchers to gather rich, qualitative insights, instantly. Read on for our top five reasons why you should be putting MROCs on your to-do-list for your next patient market research study;

As the internet gained in popularity over the last 20 years, everyday people turned to forums and message boards to reach out and find others who share their interests and problems. It was therefore inevitable that some of those people would start talking about health issues. These days, numerous health-related websites and forums are full of patients discussing their medical issues, sharing stories and treatment ideas, and offering moral support, enabling patients to make more informed decisions.