It’s fair to say that technology has completely changed both our professional and personal lives. From scrolling through social media last thing at night and answering emails as soon as you wake up to joining in meetings on the go, technology has totally transformed the way we communicate. This is true for market research too, with new technology and faster broadband speeds resulting in significant improvements to existing methodologies.

Online medical focus groups offer a convenient, low-cost alternative to traditional focus groups, eliminating the need for travel whilst still delivering high-quality, in-the-moment qualitative insights – and as broadband speeds continue to quicken and online research platforms thrive, online focus groups are set to rise in popularity across all market research sectors.