Digital detox: Living in an analogue world for better mental health February 23, 2022 There feels a slight irony in talking about the impact of digital living, and the benefits of digital detoxing, on a digital platform. As healthcare professionals and researchers review the effects of a digital world on our mental and physical health, it is becoming more evident that platforms such as social media, streaming services, and messaging apps are becoming more addictive and creating a greater gap between an analogue reality and a filtered best life. That said, technology has a key part play in our lives, and has enabled professional and personal connections, especially during the pandemic, when isolation has been a challenge for a lot of people. written by GKA Read more
SMART TECH: DEVICES R&D December 16, 2021 Medical devices play a vital role in most common medical procedures. Whether bandaging a broken arm, diagnosing cancer, performing a caesarean section or carrying out surgical intervention, all require some level of medical device. These fundamental tools affect every part of the healthcare system and are used millions of times each day. written by GKA Read more
Are wearable devices really making us healthier? November 4, 2021 With major advancements and significant investment from leading technology companies, fitness trackers have come a long way from the days of the basic step counters. This evolving technology allows us to monitor our own health, weight, and fitness with access to real-time data which, in some instances, is medical grade. But is all this information really changing our habits and making us healthier? written by GKA Read more
How millennials are reshaping healthcare August 12, 2019 Millennials are typically defined as those born between the early 1980s through to the late 1990s. Aged between 22-37 years old, this generation accounts for about a quarter of the world’s population. Most notably, millennials have grown up with the internet. They are used to having information instantly available at their fingertips and were the generation that led the way in terms of social media and using mobile devices to stay in touch 24/7. But what does this mean for the healthcare industry? written by GKA Read more
How to work out a realistic timescale for your patient market research recruitment May 29, 2019 Patients have a completely unique view on diseases and treatment. Their perspective is often very different to the physicians that treat them due to the intimate relationship they have with the conditions they are living with, as well as their personal experience of a range of therapy options. As a result, patient market research can provide a huge amount of in-depth insight into what it’s like living with these diseases, which can help healthcare professionals and pharma companies see things from a new perspective. written by GKA Read more
Four steps for expert validation in patient market research August 3, 2013 Once you’ve carefully selected your recruits ready for your patient market research project,next up you need to verify them to make sure they really are who and what you want for your market research study. Validation is an important part of the market research process; although on paper someone might appear to be the perfect participant for your study, validation gives you a chance to dig a little deeper. Sure, first impressions count – but you need to be certain that your first impression was correct. written by GKA Read more