What do I do if I need to re-contact participants in healthcare market research? July 16, 2018 If you are carrying out any type of market research study, one of the very first things you need to do is gain the informed consent of your participants. According to the MRS Code of Conduct, “informed consent is a process by which a participant voluntarily confirms his or her willingness to take part in a particular project, after having been informed of all aspects of the project that are relevant to their decision to participate”. Likewise, ESOMAR’s Data Protection Checklist states that consent must be free, specific and informed, and one of the first things the BHBIA says in their Legal and Ethical Guidelines is that “you must obtain informed consent from market research respondents, willingly given, to collect and use their data”. written by GKA Read more
How to take the stress out of scheduling your respondents July 10, 2018 We all know how difficult it can be to find the perfect participants for healthcare market research. So when you do find the right respondents who fit all the necessary criteria, it feels like a huge weight has been lifted off your shoulders. There’s just one thing left to do before your research kicks off – scheduling. And for a lot of researchers, that’s where the headache begins. written by GKA Read more
Who’s who in IPF? June 28, 2018 The lowdown Idiopathic pulmonary fibrosis is a rare condition that causes progressive scarring of the lungs. Over time, the buildup of scar tissue (fibrosis) causes the lungs to become thick and hard, which ultimately results in the lungs losing their elasticity and an irreversible loss of the tissue’s ability to transfer oxygen to the bloodstream. Unfortunately, IPF is a chronic disease that sees lung function progressively declining over time before failing completely. written by GKA Read more
Your go-to resources for medical market research June 14, 2018 When it comes to conducting a successful medical market research study, there’s a lot to get your head around, from assessing how achievable your project is to recruiting participants that fit the necessary criteria. And all that’s before you even begin to tackle the healthcare jargon out there or try to make sense of who does what in the NHS. written by GKA Read more
How does list recruitment work in medical market research? June 5, 2018 Recruiting the right participants for medical market research is notoriously tricky. The criteria in healthcare market research tends to be very strict – and when you add specialist therapy areas, time-pushed HCPs and low incidence rate diseases into the mix, things become even harder. If your client has very specific criteria such as physicians using a specific device or hospitals prescribing a certain type of medication, you might be asked to use list recruitment to ensure you are targeting the right respondents. Read on to find out how it works; written by GKA Read more
Who’s who in wound care? A healthcare market research guide June 5, 2018 The Lowdown The majority of cuts and grazes are minor and start to heal within a few days. In fact, 60% of all wounds heal with minimum intervention – however 20% will require some kind of specialist intervention and a further 20% will never heal and need ongoing palliative care. A wound is considered chronic when it doesn’t heal in the expected time frame – and the correct treatment of these wounds is critical, as improper or lack of wound care can result in amputation or even death. Different types of wounds often require very specific and specialised management for the best chance to heal, with wound care specialists treating a number of different type of wounds such as inflammation, superficial and deep abrasions, pressure sores, burns and leg ulcers. Like all branches of medicine, wound care is constantly evolving and pharmaceutical companies are always developing new drugs and dressings to help improve healing processes, making wound care an important area for healthcare market research. written by GKA Read more